Minority Color Protection
Focusing specifically on the preservation of yellow and purple carrots. This program works to ensure that minority peel colors are celebrated as "works of art" rather than being discarded for not being "stereotypically orange."
Facility Watch
Inspired by Chrissi’s time at production facilities, this program trains volunteers to monitor the "conveyor belt culture" and intervene when "responsible adults" attempt to subject non-standard carrots to the trash bin.
Media Representation
We are actively lobbying game developers and movie studios to include carrot protagonists. No longer should carrots be background characters; they deserve their own narratives and leading roles.
Carrot Well-being Support
Dedicated to identifying and addressing carrot anxiety and depression. We provide resources to help enthusiasts understand the emotional state of their vegetables from soil to harvest.
The "Disabled Root" Project
Advocating for carrots that are broken, tiny, or have multiple roots attached. We find homes—and plates—for these unique individuals, ensuring their "right to human consumption" is upheld.
Public Education
Teaching the next generation that "farm fresh" includes carrots bitten by mice, carrots full of mold, and carrots that don't fit the store's "perfect" mold. We educate people on the reality of carrot life.