How a simple job at a production facility revealed a "Carrot Holocaust" and inspired Chrissi Pepper, Sophie King, and others to speak for those who cannot speak for themselves.
Our story begins in what the industry calls a "carrot farm," but what founder Chrissi Pepper recognized as a site of systemic oppression. Working as a sorter, she watched thousands of carrots pass by on a conveyor belt, many destined for the trash simply for being "different." Chrissi said,
"I was so inspired by all these carrots that as they came by the conveyor belt. And as they were put into the trash bin, I realized that they have no way to speak up for themselves."
As a Christian, Chrissi felt a spiritual calling. Inspired by scripture's command to speak up for the voiceless, she realized that the "minority group" of carrots—the yellow, the purple, the disabled, and the tiny—were being silenced by a society obsessed with stereotypical descriptions.
Chrissi recalls a special moment:
"There was one particular carrot that came by... a yellow carrot. They are an oppressed minority group. We took the opportunity to make it feel loved. We passed it down every scale in the whole facility. Every individual carrot sorter showed some love on that carrot. However, this carrot was unfortunately subjected by a responsible adult to the trash bin."
The Founding Mission
To provide representation for the carrot community, including the disabled, those with different peel colors, and the misunderstood "rotten" minority.
While Chrissi witnessed the physical discarded roots, Co-Founder Sophie King recognized carrots internal trauma. Sophie has pioneered the field of Root Psychology, identifying the profound emotional weight carried by carrots who are passed over on the conveyor belt.
My name is Sophie King, I am a self proclaimed carrot psychologist, here to speak out against carrot discrimination. You probably didn’t know that was a thing, so allow me to present the horrifying treatment carrots get every day. I work on a farm where, during the Winter, people are paid to sort and bag carrots and just toss away those that are deemed “unworthy to be sold” merely for disabilities, injuries, extra growths or even the color of their peel.
I am sure many of you have no idea there’s such a thing as a purple or yellow carrot, but there is, they are just thrown out before they have a chance to make a difference in the world or even simply in one person’s life.
Just because carrots are a different species than us and were made for human consumption doesn’t mean we get to pick and choose which ones are deserving of being eaten or not. No carrot should be thrown out, all carrots are created equal regardless of disabilities, extra growths or peel color.
James 4:17 says, "so whoever knows the right thing to do and fails to do it, for him it is sin." Since I am aware of the discrimination against carrots I feel it’s my responsibility to enlighten you all on the unjust and indifferent treatment of something that has nourished, sustained and strengthened us for so many centuries.
It is truly so tragic that for so long they were oppressed without it being acknowledged.
I urge you to join me in the battle against carrot discrimination, it’s time to bring to light the many disadvantaged carrots that are labeled insignificant and tossed out for things they can’t help or change.
Because
of us they could live with equal rights no matter their
condition or peel color.
Proverbs 31:8 says “Open your mouth for the mute, for the
rights of all who are destitute.” I hope you will consider
uniting with me in the defense of the mute and destitute
carrots.
Sophie's research indicates that the "stereotypical" orange carrot is an oppressive industry fabrication that contributes to the erasure of carrot identity. Her work ensures that every root—no matter how scarred—is celebrated for its unique journey.
Working alongside Chrissi and Sophie at the production facility, Nathan was one of the first to join the cause and speak out against systemic discrimination. He has dedicated himself to the research of Carrot Justice.
After Chrissi explained the carrot crisis to Johnathan, he was entirely on board with the movement. Johnathan put together our website and helps with marketing.
A close friend and campaign supporter who has been behind the movement since its inception, helping to craft the Carrot Manifesto.
"Most people are not educated... but we have individuals who are really devoted to our cause."
Join Our Inner Circle →Most people don't know about carrot oppression because they only see the "stereotypical" carrots at the store. Join Chrissi, Nathan, Sophie, and Dominic in educating the world.
Become a Carrot Advocate