How a simple job at a production facility revealed a "Carrot Holocaust" and inspired Chrissi Pepper to speak for those who cannot speak for themselves.
Our story begins in what the industry calls a "carrot farm," but what founder Chrissi Pepper recognized as a site of systemic oppression. Working as a sorter, she watched thousands of carrots pass by on a conveyor belt, many destined for the trash simply for being "different." Chrissi said,
"I was so inspired by all these carrots that as they came by the conveyor belt. And as they were put into the trash bin, I realized that they have no way to speak up for themselves."
As a Christian, Chrissi felt a spiritual calling. Inspired by scripture's command to speak up for the voiceless, she realized that the "minority group" of carrots—the yellow, the purple, the disabled, and the tiny—were being silenced by a society obsessed with stereotypical descriptions.
Chrissi recalls a special moment:
"There was one particular carrot that came by... a yellow carrot. They are an oppressed minority group. We took the opportunity to make it feel loved. We passed it down every scale in the whole facility. Every individual carrot sorter showed some love on that carrot. However, this carrot was unfortunately subjected by a responsible adult to the trash bin."
The Founding Mission
To provide representation for the carrot community, including the disabled, those with different peel colors, and the misunderstood "rotten" minority.
Working alongside Chrissi at the production facility, Nathan was one of the first to join the cause and speak out against systemic discrimination.
A fellow worker who recognized the "Carrot Holocaust" for what it was and has been instrumental in educating others on the front lines.
A close friend and campaign supporter who has been behind the movement since its inception, helping to craft the Carrot Manifesto.
"Most people are not educated... but we have individuals who are really devoted to our cause."
Join Our Inner Circle →Most people don't know about carrot oppression because they only see the "stereotypical" carrots at the store. Join Chrissi, Nathan, Sophie, and Dominic in educating the world.
Become a Carrot Advocate